Friday, June 14, 2013

Cleaning Leads – Coming To Terms With Capacity

When you generate office cleaning leads, there is one thing that both outsourced companies and in-house marketers have in common. You have to come to terms with their capacity. This can be more complicated than it sounds. You might think this is just about being content with the cleaning leads you managed to generate but it is indeed more than that. For starters, what about fully understanding your lead generators?

Wednesday, May 22, 2013

Software Lead Generation Tips – Follow The Sun

If you are familiar with the phrase, you will understand how software lead generation can work round the clock and that it can be critical to maintaining constant exposure to business opportunities. Today, businesses are taking advantage of the internet to ensure that their technology is accessible regardless of where the sun is at. If you are one such company, that makes it important for your lead generation process to not fall behind.

Tuesday, May 7, 2013

Use Financial Lead Generation To Save Your Strength

Think of financial lead generation like a car mechanic and your financial services company is the casual driver who just wants something to get them places without worrying too much about engine trouble. The more of your own business strength is spent on lead generation, the more you should consider re-evaluating it.

Wednesday, May 1, 2013

Get Health Sales Leads From Temporary Solutions

In healthcare, your health sales leads can be like those patients who are not that keen on paying for a full procedure. Rather, the are the kind who would rather pay for painkillers, changing bandages, or anything that only involves keeping an ailment at bay instead of a more permanent solution. And like them, your sales leads can only prolong it for so much without suffering in the long-term.

Monday, April 22, 2013

Speedy IT Lead Generation – Got Enough Gas?

As with IT products and services, your IT lead generation process is expected to work at a speedy pace. You have competitors and prospects alike getting ahead because they inform themselves faster and have a lot more sources at their disposal. The faster your lead generation process churns out business leads, the better right?

Thursday, April 18, 2013

How Far Should Financial Lead Generation Take A Hit?

Just like in financial planning, the topic of lead generation has camps who either worry more about big mistakes or fear that big mistakes can just be small mistakes made repeatedly. The only difference is that its money matters in financial planning and its sales leads for lead generation.

Friday, April 5, 2013

Have Your Software Sales Leads Migrated?

The biggest sign of a dying B2B industry is that its software sales leads are migrating elsewhere, leaving a market environment that has become too barren and incapable of sustaining any business life. For software companies, the natural reaction is to see how badly you have been rendered obsolete. The first step to that though might lie in knowing why and where your business sales leads have migrated.

Tuesday, April 2, 2013

Lead Generation Tips – Divide Attention Among Products

While your lead generation process wants undivided attention from prospects, you might want to divide that attention again among your own products and services. For example, if you are medical device vendor and you have long expanded to include a variety of tools in your catalog, marketers always do it in sections! It is a preventive measure against the ancient lead generation pitfall known as information overload!

Tuesday, March 19, 2013

Number of Sales Leads – Make Up Your Mind!

Being picky is not only problematic with qualifying sales leads. It is also a problem when setting the number that you need. If you do not feel confident about how many (or even how few) sales leads that you want, the rest of your business will have trouble keeping up to your fickleness!

Friday, March 1, 2013

Lead Generation Tips – Avoid Selective Correction

When your services goes on a lead generation campaign, it sometimes feels like a crusade of correction. That is actually not a bad thing by the way. Many people, businesses and consumers alike, suffer from financial illiteracy. Your lead generation strategy involves finding as many people as you can so you can fix this epidemic and have more people worry less about their cash.

The only problem with this little crusade of correction is when you are being too selective with who you are correcting! This leads to many lead generation mistakes like biased lead qualification, hypocritical marketing image, and it might even get you sued!

Friday, February 22, 2013

Cleaning Services Leads – Getting Strength In Numbers

The concept of getting cleaning services leads through strength in numbers really reflects the model of many commercial cleaning firms. Instead of spending so much time looking for people who are good enough to do a large set of tasks, you can divide those tasks among different people. And when you think about it, this does not just apply to cleaning leads but also to lead generators producing them.

Thursday, February 14, 2013

Appointment Setting – What To Do With Unintended Success?

Sometimes, whether it is during the course of an appointment setting campaign or on an actual cleaning job, you achieved success without meaning to. Accidental accomplishments like that seem to be the stuff of cartoons but you never know when it makes its way to reality. On the other hand, is there anything in your appointment setting strategy that prepares you for this?

Tuesday, January 29, 2013

Mix Up Telemarketing & Social Media for IT Leads

IT telemarketing, IT sales lead generation, IT sales leads, IT consulting leads, IT outsourcing leads, web hosting leads, cloud computing leads, software leads, web development leads, outbound telemarketing
Usually it takes any new business a while in order to figure out the best marketing mix to use. For IT firms though, since they market products and services which are usually sought after, finding the right mix is a crucial part of the business plan. Many IT companies still use IT telemarketing to generate leads, however, what about all this buzz with social media?

A lot of marketers are flocking to social media and saying that it could very well be the new way to market. Well, social media is just another part of digital marketing. Why is it powerful as some claim it to be? Can the use of social media actually help IT firms that use in generating more sales leads? Why don't we take a look into that thought.

The idea of mixing social media and outbound telemarketing for IT sales lead generation may be a new concept for you. Here's why the two make a good combo:

Social media is a conversation starter.

Many marketers go wrong in thinking that using social media is a way to generate more leads - IT consulting leads, web hosting leads, cloud computing leads, software leads, web development leads or IT outsourcing leads. Well, it is a way to do so, but at often times it cannot accomplish this task all alone. What social media is good at though is starting conversations and in engaging your prospects.

To an IT company, new customers may have a lot of questions about their products and services. Those concerns can be addressed through the use of different social channels. This helps you connect with your prospects and get conversations going. I'm sure you understand the value of building relationships with your prospects in lead generation and how communicating with them helps nurture them until they convert into leads. Social is your conversation starter.

Telemarketing converts your prospects into IT sales leads.

Social media is what gets the talks going and helps build relationships between you and your prospects. However, when left alone, social media will not be enough to help you convert those you have engaged through different social channels into IT sales leads. This is where telemarketing comes into the picture.

Once you've engaged with a prospect and they start taking an interest in what your IT firm offers, then you need to get down to discussing in detail. Social media not only allows you to get conversations started but also allows you to find out if your prospect would be interested in receiving a call from you. So instead of doing appointment setting through cold calls, you can find warm prospects through social media and convert them into leads when you finally set-up that appointment.

Bear in mind that telemarketing is a powerful and indispensable tool to many marketers and sales people up to the present, and when employed properly as part of your marketing mix, can help you achieve better results in generating more IT leads.

So does it look like social media and telemarketing are a good mix for your IT company? Tell us what you think about this kind of marketing mix.

Monday, January 14, 2013

2 Hints on When to Outsource Software Lead Generation

lead generation, IT services leads, appointment setting, IT lead generation, IT sales leads, business leads
Many software companies have the ability to stand on their own feet and can still do well in terms of lead generation for their own business. However, as time passes, that competence in being able to generate software leads may just end up going down the drain. When that happens then it is time to consider getting help in order to remedy such a problem.

A lot of people are open to accepting help – maybe you've seen a few people looking around the self-help section at your local bookstore, or browsing the Internet for helpful articles and blogs. Well, as a person, it is easy to see when you should seek help (maybe when you start hearing voices), but for a business realizing when they need help may be harder to find out.