Monday, January 14, 2013

2 Hints on When to Outsource Software Lead Generation

lead generation, IT services leads, appointment setting, IT lead generation, IT sales leads, business leads
Many software companies have the ability to stand on their own feet and can still do well in terms of lead generation for their own business. However, as time passes, that competence in being able to generate software leads may just end up going down the drain. When that happens then it is time to consider getting help in order to remedy such a problem.

A lot of people are open to accepting help – maybe you've seen a few people looking around the self-help section at your local bookstore, or browsing the Internet for helpful articles and blogs. Well, as a person, it is easy to see when you should seek help (maybe when you start hearing voices), but for a business realizing when they need help may be harder to find out.

So when is the right time for your software company to seek aid? When is the right time to outsource your software lead generation campaign? Here are 2 hints as to when that time is:

Hint #1: When costs start going up.

Over the course of time that your business remains “in business”, you may have employed a number of employees and still have few positions open. However, as time inevitably goes by, you will start having to pay more employees as you take in new hires, not to mention that you'd be dealing with the increase in the salaries of your senior staff members.

Eventually, you may not be able to support your own in-house lead generation campaign, however you will still need such a program in order to keep on getting you usable leads. When costs start going up, it's time to consider a much cheaper alternative to your lead generation program such as outsourcing to a third party.

Hint #2: When your strategy is no longer effective.

You of course have a lead generation strategy in place to help you with targeting the right prospects. However, over time, that strategy may no longer be effective. Although you may have your own team that could help you tweak your strategy, results may not be the same especially when they aren't versed in what's hot and what's not in the world of B2B lead gen.

When a strategy is no longer effective, it needs to be replaced or adjusted to meet your company's demands and goals. An outside lead generation company can help you asses your strategy and create a better one that allows you to remain competitive.

Outsourcing may not have been the first thing on your mind, however it will soon become a perfectly good choice to make once these types of scenarios happen. So is it time for you to outsource your software lead generation?

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