Think of financial lead generation
like a car mechanic and your financial services company is the casual
driver who just wants something to get them places without worrying too
much about engine trouble. The more of your own business strength is
spent on lead generation, the more you should consider re-evaluating it.
Showing posts with label financial sales leads. Show all posts
Showing posts with label financial sales leads. Show all posts
Tuesday, May 7, 2013
Thursday, April 18, 2013
How Far Should Financial Lead Generation Take A Hit?
Just like in financial planning, the topic of lead generation has camps who either worry more about big mistakes or fear that big mistakes can just be small mistakes made repeatedly. The only difference is that its money matters in financial planning and its sales leads for lead generation.
Friday, March 1, 2013
Lead Generation Tips – Avoid Selective Correction
When your services goes on a lead generation campaign, it sometimes feels like a crusade of correction. That is actually not a bad thing by the way. Many people, businesses and consumers alike, suffer from financial illiteracy. Your lead generation strategy involves finding as many people as you can so you can fix this epidemic and have more people worry less about their cash.
The only problem with this little crusade of correction is when you are being too selective with who you are correcting! This leads to many lead generation mistakes like biased lead qualification, hypocritical marketing image, and it might even get you sued!
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