As with IT products and services, yourIT lead generationprocess is expected to work at a speedy pace. You have competitors and prospects alike getting ahead because they inform themselves faster and have a lot more sources at their disposal. The faster your lead generation process churns out business leads, the better right?
Just like in financial planning, the topic of lead generation has camps who either worry more about big mistakes or fear that big mistakes can just be small mistakes made repeatedly. The only difference is that its money matters in financial planning and its sales leads for lead generation.
The biggest sign of a dying B2B industry is that its software sales leads are migrating elsewhere, leaving a market environment that has become too barren and incapable of sustaining any business life. For software companies, the natural reaction is to see how badly you have been rendered obsolete. The first step to that though might lie in knowing why and where your business sales leads have migrated.
While your lead generation process wants undivided attention from prospects, you might want to divide that attention again among your own products and services. For example, if you are medical device vendor and you have long expanded to include a variety of tools in your catalog, marketers always do it in sections! It is a preventive measure against the ancient lead generation pitfall known as information overload!