As with IT products and services, your IT lead generation process is expected to work at a speedy pace. You have competitors and prospects alike getting ahead because they inform themselves faster and have a lot more sources at their disposal. The faster your lead generation process churns out business leads, the better right?
Monday, April 22, 2013
Thursday, April 18, 2013
How Far Should Financial Lead Generation Take A Hit?
Just like in financial planning, the topic of lead generation has camps who either worry more about big mistakes or fear that big mistakes can just be small mistakes made repeatedly. The only difference is that its money matters in financial planning and its sales leads for lead generation.
Friday, April 5, 2013
Have Your Software Sales Leads Migrated?
The biggest sign of a dying B2B industry is that its software sales leads are migrating elsewhere, leaving a market environment that has become too barren and incapable of sustaining any business life. For software companies, the natural reaction is to see how badly you have been rendered obsolete. The first step to that though might lie in knowing why and where your business sales leads have migrated.
Tuesday, April 2, 2013
Lead Generation Tips – Divide Attention Among Products
While your lead generation process wants undivided attention from prospects, you might want to divide that attention again among your own products and services. For example, if you are medical device vendor and you have long expanded to include a variety of tools in your catalog, marketers always do it in sections! It is a preventive measure against the ancient lead generation pitfall known as information overload!
Tuesday, March 19, 2013
Number of Sales Leads – Make Up Your Mind!
Being picky is not only problematic with qualifying sales leads. It is also a problem when setting the number that you need. If you do not feel confident about how many (or even how few) sales leads that you want, the rest of your business will have trouble keeping up to your fickleness!
Friday, March 1, 2013
Lead Generation Tips – Avoid Selective Correction
When your services goes on a lead generation campaign, it sometimes feels like a crusade of correction. That is actually not a bad thing by the way. Many people, businesses and consumers alike, suffer from financial illiteracy. Your lead generation strategy involves finding as many people as you can so you can fix this epidemic and have more people worry less about their cash.
The only problem with this little crusade of correction is when you are being too selective with who you are correcting! This leads to many lead generation mistakes like biased lead qualification, hypocritical marketing image, and it might even get you sued!
Friday, February 22, 2013
Cleaning Services Leads – Getting Strength In Numbers
The concept of getting cleaning services leads through strength in numbers really reflects the model of many commercial cleaning firms. Instead of spending so much time looking for people who are good enough to do a large set of tasks, you can divide those tasks among different people. And when you think about it, this does not just apply to cleaning leads but also to lead generators producing them.
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