Five Tips for Effective Lead Generation With Email Marketing and Telemarketing

Email marketing and telemarketing are considered as one of the best methods to generate leads for they are direct, cost-effective, and have already stood the test of the changing times. However, sending a mere email or giving out a simple call introducing your company are not enough to generate leads and attract potential gains. As a growing company, you need an action plan that will put you, your company and your potential customers in a win-win situation that allows you to grow and develop together.An effective action plan for generating leads involves a well-planned combination of strategies that transform a simple reader and listener an active part in your business.

In developing an effective action plan utilizing both email and telemarketing, you must keep these five (5) tips in mind.

1.    Give them a reason (or two) to remember you- With the presence of competitors in the business, you must stand out in order to make potential leads and customers take notice at you.Develop a signature brand or style that matches your company's goals and target.It is important to constantly and consistently use it on your email or on your calls to further strengthen your company's brand recall.Incorporateyour company's unique logo, color scheme, and well-designed layout on your emails, and make it easy to read toattract both tech experts and tech novices alike. Use your company's signature introduction spiel in both your initial and follow-up calls to develop feelings of familiarity with the listener, therefore receiving a welcoming response on the other line.

2.    Content must be relevant- A reader or a caller does not want to spend his time on something that is not relevant in his life, no matter how informative it may be. Make your email or your call relevant by addressing problems, talk about his needs and concerns, and provide the products and benefits that your company can offer to ease out his concern.

3.    Being personal and positive matters- An email or a call is more likely to be forgotten when it is generic, boring, and impersonal. In order to be easily remembered, one must be positive and personalized in approach.  Receiving a call from a telemarketer who is pleasant, helpful and informative gives a strong and positive effect on the person in the other end of the line, and is more likely to look forward to your calls.As for your emails, make sure it is casual, easy-to-read, and friendly to establish a good rapport with the reader.

4.    Prompts action - So you have informed the reader or the listener about your what company offers, but is that enough? Prompt your potential lead into action by giving him links or addresses on membership sign-ups, subscriptions, and other important offers such as sample products or discount vouchers. Word usage is also important to prompt action. Words such as subscribe, order, post, share, sign-up, and visit boosts interests and leads to explore your company and your products.

5.    Combine traditional and new mediums of marketing - Email marketing and telemarketing is not enough for it only reaches only a few members of your marketing demographics. In order to expand, you must also combine new methods together with the tried-and-tested ones. An account on social media such as on Facebook and Instagram gets you connected with the teenagers and young adults, whereas putting on posters, advertisements, and giving out flyers on trade shows and seminars allows you to reach out with people who are more used in traditional media.

Telemarketing Tips – Differentiate Between Following-Up And Pure Stalking

On negative perception that telemarketing companies work so hard to rid themselves off is actually the same negative perception that today's online marketers are trying to shake: stalking. And by stalking, it is actually the popular belief that businesses will do anything, even invade privacy, in order to learn about their customers. It is not just limited to B2C marketing either. In B2B relationships, similar charges can be made when you are following-up on prospects and trying to generate feedback.

How To Get Qualified Leads Without Stalking

In their defense, many businesses demonstrate a clear need for such information. The ideal is that it is supposed to help them provide a better service. Realistically speaking though, it can reach a point when it is starting to feel like unintended harassment.

And since that is the case, how then can you qualify your sales leads without irritating those prospects? You do a basic review of what a good follow-up strategy is supposed to have such as:

• Good Timing: You know the best time to call a prospect. Although, this in of itself should be part of the information you should initially gather. When contacting a prospect for the first time, always give priority to determining the best hour of day to make any further calls or emails. 

Related Content: B2B Telemarketing Tips & Tricks – Following-Up With Prospects

• Moderation: Do not always pester a prospect with calls even if each call comes with a different purpose. Just because you qualified their interest during one call does not mean you can call them again for a telemarketing survey soon after. If you have already called or emailed one contact, then be patient or at least pursue another one until you find another proper time call back. 

• Transparency: If your purpose is B2B telemarketing, be honest about it. Do not waste a prospect's time beating around the bush and get straight to the point. Tell them why your business is calling. Are you there to re-evaluate their interest? Are you there to remind them of an appointed meeting with your sales representative? Is this the first time they have been contacted? Are there other times when you can call back or other means with which they are more comfortable communicating with? Regardless of the answer, always be clear in your objective. 

• Finishes Fast – Speaking of wasting time, you should never forget how valuable it is to prospects. No matter how much you promise or how much you apologize, it will not return every, single second you consume. Your follow-ups should not only be thorough and objective but also quick enough that your prospect can easily resume whatever current task that was preoccupying them. 

Related Content: Calling For Sales Leads – The Different Ways That Time Can Affect Success

And do not forget, you can also apply this to more than just follow-ups. Your telemarketing surveys and B2B appointment setting calls can be perceived negatively as well so exercise the above traits to differentiate yourself from marketing stalkers.

Telemarketing Firms Still Require Some Details From You

Yes, many telemarketing firms take pride in being able to gather information with as little spoon-feeding as possible. It's why, despite their decline in consumer marketing, they're still a primary source of B2B leads for many industries.

That doesn't mean they're not without limitations. Furthermore, you shouldn't blame them when they've already hit those limits. Now as to what those telemarketing limits may be, below is just one short list:

• 
  Industry – Wait a minute, shouldn't experienced telemarketing services have vast amounts of industry expertise? Yes it they should but no matter how efficient they are in targeting various industries, they won't always know which ones your salespeople and your business would want specifically. It doesn't matter if you yourself cater to a wide range of industries either. There are still other factors to consider. For example, what if you've decided to refrain from marketing one particular industry but not inform your telemarketers? The result is your salespeople coming to you with complaints as well as another set of complaints from people in that industry. This doesn't even mention the possibility of counter-complaints you'll get from the company you outsourced. 

• Bad sales processes – Obviously if your salespeople aren't doing their part, you can't expect a right to complain. Your telemarketers evaluated the interest of your prospects, generated more of it, and even set a time and date for your salespeople to meet. What more can you ask for? Sure, some larger telemarketing services will offer to do sales as well but have you specified that? Was that in the deal you both agreed upon? More importantly, do your salespeople also want to outsource their own jobs? Do they have other things they'd rather do for your business? 

• Not doing it your way – Granted, a telemarketer should be flexible enough to change strategies and adapt new marketing tools in order to improve. However, wouldn't it be better to set down some guidelines first before filing complaints through every step of the process? If you already had a particular strategy in mind, why didn't you share it in the first place? That's the difference between adapting to change and forcing them to adapt in ways that you had the responsibility to specify before the campaign started. In the end, you may have had a good deal of success but think about the time you could've also saved had you at least collaborated more closely with your provider before beginning. 

Like anything you do in business, you should always have a plan. You need a plan when you want to attract and qualify sales leads. You still need a plan when you want to outsource that process to a provider (be it a telemarketer or even any type of B2B marketing).

On the other hand, rest assured that this always goes both ways. That's how close collaboration ideally works. From the perspective of any good telemarketer, you have a right to expect a high level of compliance. You can assert your demands to a considerable degree. Simply put, they shouldn't wince at the standards you've set up for them and their entire industry as a whole.

Just don't leave them hanging when they need only a few details before starting.

Tips for your B2B Telemarketing Campaign – Maximize Effectiveness

Sales are the bread and butter of any company. If one is to survive as a business, then it is imperative to make more sales and increase profits. However, making a sale is not always easy to do. You need to have B2B leads if you want to continue on finding interested prospects, but that in itself is already a challenge. Due to this, people resort to use methods such as B2B telemarketing in order to help them generate a good amount of leads marketers can work with. Here are some tips for your B2B telemarketing campaign.

• Cold-calling is the way to go – Some will say that cold-calling is dead, that cold-calling is no longer effective. However, it still exists and is one of the best methods your telemarketers can make use of in generating qualified prospects and finding more B2B leads. Just make sure to know your target market and focus on it, also come up with an effective call script that isn't too wordy and but can capture the interests of your prospects.

• Maximize the effectiveness of events – Trade shows and similar business-related events are some of the best places where you can generate leads from. Given that you have the chance to show case your products and services in front of your prospects, you can really generate an interest in what your company is about. Use your B2B telemarketing to maximize the number of people who go to your event through phone invitations. This is one way you can make use of telemarketing to help in generating sales leads.

• Generate qualified appointments – Your B2B telemarketing campaign can be used for appointment setting. What better way to close sales than through having a face-to-face with your prospects, introducing what your company is about and what you do, and nurturing them into becoming sales-ready leads? Make use of the power of your telemarketing in doing appointment setting if you want qualified prospects to be put into your hands.

Hopefully these B2B telemarketing tips work for your campaign. Keep them in mind and apply them to see their effectiveness for yourself.

B2B Telemarketing – A Marketer's Best Friend

What any company cannot afford to waste is time and money. When it comes to marketing, you can only go so far before you exhaust your budget. And given that most campaigns are given a limited amount of time to be prepared, or to get results, you really can't have yourself throwing marketing dollars in the wrong direction as well as using time which could have been allocated to doing other tasks which could have yielded better results. This becomes more of a trying task when you have certain requirements you need your prospects to meet. Also, you can't just go around and make random office visits and expect to get meet with your target decision makers. Under these circumstances, what's a marketer to do?

With such obstacles surrounding the field of B2B lead generation, perhaps it's time to consider an approach than can help with pre-qualifying your prospects, one which isn't that much of a hassle and won't eat up much of your marketing budget. What we're talking about here is B2B telemarketing, a direct marketing approach that can greatly help with lead generation. This can be done through B2B appointment setting. In essence, this is already what a B2B telemarketing campaign is all about and how it functions. Because of the direct approach, you can get in touch with your prospects through means of the phone and have your telemarketers pre-qualify them right there and then, as well has have any questions answered on the spot.

So instead of spending valuable time and money on sending your marketers to different places with no assurance of getting you sales propositions, you can make use of B2B appointment setting and telemarketing. Pre-qualify your prospects through the phone and generate sales leads from those who express a genuine interest in your offered products and services. B2B telemarketing is really any marketers best friend, a medium which helps save time, money, yet performs exceptionally well for marketing functions.