What
any company cannot afford to waste is time and money. When it comes
to marketing, you can only go so far before you exhaust your budget.
And given that most campaigns are given a limited amount of time to
be prepared, or to get results, you really can't have yourself
throwing marketing dollars in the wrong direction as well as using
time which could have been allocated to doing other tasks which could
have yielded better results. This becomes more of a trying task when
you have certain requirements you need your prospects to meet. Also,
you can't just go around and make random office visits and expect to
get meet with your target decision makers. Under these circumstances,
what's a marketer to do?
With
such obstacles surrounding the field of B2B lead generation, perhaps
it's time to consider an approach than can help with pre-qualifying
your prospects, one which isn't that much of a hassle and won't eat
up much of your marketing budget. What we're talking about here is
B2B telemarketing, a direct marketing approach that can greatly help
with lead generation. This can be done through B2B appointment
setting. In essence, this is already what a B2B telemarketing
campaign is all about and how it functions. Because of the direct
approach, you can get in touch with your prospects through means of
the phone and have your telemarketers pre-qualify them right there
and then, as well has have any questions answered on the spot.
So
instead of spending valuable time and money on sending your marketers
to different places with no assurance of getting you sales
propositions, you can make use of B2B appointment setting and
telemarketing. Pre-qualify your prospects through the phone and
generate sales leads from those who express a genuine interest in
your offered products and services. B2B telemarketing is really any
marketers best friend, a medium which helps save time, money, yet
performs exceptionally well for marketing functions.
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