When
we talk about outsourcing, you sometimes get the idea of lesser quality
in services. Well, you may think so because you cannot directly monitor
the flow of these types of campaigns and hold only so little influence
when it comes to bringing about an outcome we can be pleased with. When
it comes to lead generation,
however, it seems like more and more businesses are choosing to
outsource their campaigns to service providers, even to offshore lead
generation companies.
Some
business owners understand that cutting down on costs is all part of
how they can keep their business in a profitable state. Others, however,
frown upon outsourcing their lead generation campaigns because they
believe that offshore services providers bring in mediocre results. True
enough, some companies do bring in mediocre results, however, one
should not lump all offshore companies into one basket.
Not
all offshore lead generation companies are bad apples. Why you could
even be surprised at how some of these third party service provides
outshine some of your in-house marketing staff! Still, mediocrity in
results is a factor which drives away business owners from the idea of
outsourcing their business sales lead generation campaign
to third parties offshore. However, all it would take to find the right
provider that doesn't bring in such results is to weed out the bad from
the good.
Want
to outsource your campaign to an offshore provider but fear mediocre
results? Here's what you can do to help lessen the chances of that
happening to you:
Choose lead generation companies within your target countries.
One
of the reasons as to why offshore lead generation is mediocre is
language barriers. When it comes to marketing your company and
generating sales leads, how your marketers speak can greatly affect how
they are received by your prospects. For example, a non-English fluent
call center may not be as effective in handing your telemarketing lead
generation campaign when calling countries within the USA. This is
because some call center employees are not exactly experts when it comes
to conversing in English.
What you want to do is pick lead generation companies,
usually call centers, that speak the language of your target market.
Another example is when taking on businesses in Singapore. Hiring a
Singaporean telemarketing company with employees that speak the native
language will be more effective than hiring companies outside of that
target company that cannot easily break the language barrier.
Understand your chosen lead generation company's process.
Just
because you are choosing to outsource to an offshore company does not
mean that you don't have to understand their lead generation process. In
order to lessen the chances of picking a company that only gets
mediocre results, you should take time to see your chosen service
provider's lead generation process.
How do they go about generating business leads? Do they specialize in using B2B telemarketing,
or are they more into email marketing and using Internet marketing? How
do they find your potential prospects? Do they refer to a leads list
you provide or do they make use of their own database? Learning their
process can greatly help in finding out whether they will become an
effective extension of your marketing arm or not.
Success
in picking a good offshore lead generation company isn't only about
these things though. Results can also vary according to what you are
selling. For example, an IT company may not be able to get the IT sales leads
it wants even if they do manage to hire an excellent offshore company
due to the fact that said company may not have any expertise in
marketing IT products and services.
There
are many other ways to help you kick mediocrity in results out the door
when hiring an offshore lead generation company. These two tips,
however, should help you form the basis of your judgment for choosing a
service provider. So, are you going to stick with in-house marketing or
try the cost-efficient outsourced call center services?
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