Monday, October 29, 2012

Find Sales Leads That Define Your Business Identity

In business, many people still underestimate the power of an image when it comes to attracting sales leads. While it is true that your business should be more than just looks, the concept of a business identity may not just be about looks either. Your marketing strategies can go beyond simply drawing out a picture of yourself.

Creating A Lead Generator That Projects Your Core

The basic concept is to take the core of your business and broadcast it via lead generation. While complexity is a guarantee in B2B, the very heart of what your business is about can fit even in the shortest marketing message. All you need is to take the following attributes and use them as parts of your image: 
  • Your methods – The truth is any method can be used to suit your business. It is only a matter of figuring out how you get them all to fit, how well you can stick with them, and how well they can adapt. For example, telemarketing alone can serve a variety of methods but why stick to using a singular approach when it is so much more effective to integrate it with others? 
  • Your industry – If you are in the construction business, use visuals that immediately relay that image. The same goes for your brand name. If not, why would you mislead your prospects and customers about what you do? The good thing about a simplified industry image is that it automatically relays the small stuff while giving you more time to elaborate on the complications. 
  • Your target industries – Ideally, you do not generate sales leads from just one industry. That is why your industry identity must meld with the ones you are targeting. Think of it like this: Your business has already presented the tool and now its time to show how well it can serve different purposes. People like variety and that includes your B2B customers. Better yet, they like a variety from which they can generate maximum benefit. 
  • Your budget – But of course, you should not be too unrealistic when it comes to presenting yourself. An effective marketing plan only works well if it is being honest or otherwise it will backfire very badly. Instead of viewing your budget as a restrictive limit, view it as the outlining sketch on which you can start drawing out your image. Otherwise, you risk disappointing prospects when the time comes to admit the costs they did not expect from doing business with you. 
So as you can see, the result is not just an image but an image the projects what you do and what your business is. Maybe there are many other situations where you do not wear an identity on your sleeves but when it comes to business, transparency and honesty are important. Do not be afraid to use tools like B2B telemarketing or targeting industries outside those you would be generally familiar with so long as they honestly express the core identity of your business.

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