There
are many reasons as to why a marketing campaign feels especially when
telemarketing
is what's being talked about. A lack of budget could lead to the
death of a campaign, a disgruntled employee could make risk pissing
of each and every prospect they contact. As said, there are numerous
reasons as to why a telemarketing campaign can crumble into pieces.
If
you are a telemarketing
services
provider, you of course want to provide your clients with the best
quality of service. But before you can achieve such a level of
performance, you first need to make sure that you can overcome the
challenges that comes with being a telemarketing company.
One major thing which inhibits the capabilities
of any telemarketer is fear. When you are afraid, your mind functions
differently and your entire thought process is affected. You start
grasping at the right words, tremble all over and even feel a cold
sweat all over you. Fear can hamper the progress and success of any
telemarketing campaign when those that are tasked with making calls
are experiencing it.
Well instead of shivering at your desk and
staring at the phone warily like it's going to bite you, here are a
few tips to helping you overcome your fear!
Identify
the problem.
Before you can start battling that monster that
lurks underneath your bed, you first have to find out what it is.
After all, a problem can only be solved after we know what it is,
just like how we take different kinds of medicine depending on what
ails us. What is it that you fear? Identify what each of your staff
members is afraid of about doing telemarketing.
Identify
the cause of the problem.
Once you know just what it is you fear, you
should find out what is causing it. For staff that work in a
telemarketing
company,
one common cause of fear is rejection. Telemarketers that perform
tasks such as lead generation appointment setting often expect that
the prospects they call will give them a “no” before they even
pick up the phone and make the call. This assumption puts them into a
mindset in which they truly do believe that a negative reply is
coming their way.
Another thing that adds up to this fear is the
presence of their duty. They are working for a telemarketing firm
thus they know that they must make calls.
Come
up with a solution.
Just because an employee has a fear about a
certain part of their job does not mean that you should outright fire
them. Every staff member is still a valuable part of your lead
generation
force and once they overcome their fear they should be able to
perform their tasks effectively. So after you have found out what the
problem is and what is causing it, the time has come to come up with
a solution.
One of the best solutions for getting rid of fear
is positive reinforcement. If your employees keep thinking that they
will fail, then chances are they really will. But you can make a
difference through just being positive. When your employees start
telling themselves that they're not going to succeed, you tell them
the exact opposite! There are other ways to counter fear, however the
problem and cause must still be identified before any action can be
taken.
Fear really is a common problem in telemarketing.
I too have had my share of being afraid to pick up the phone just
because I kind of knew what was coming at the end of the
conversation. However, once you master how to beat what you are
afraid of, you can turn it into strength and succeed in what you do,
be it telemarketing!
